72% of Germans spend their holidays abroad. How do we get them to consider traveling within Germany
with German Rail?
When you can experience the same for 19 Euros.
A side-by-side comparison shows: Germany has as much to offer as the rest of the world. But a whole
lot cheaper with German Rail’s savings ticket.
How do we give this idea attention and relevance? With data and technology. In real-time.
An algorithm found look-alike pictures on Getty Images. In Germany and worldwide. Through Facebook-data, we
identified target groups interested in specific destinations. Geotargeting pinpoints the closest airport to
person and the travel destination, while a search engine identifies the cheapest flight price – in
Combining this data, targeted video-ads made travel enthusiasts an unbeatable offer: A train ride for just
Euros instead of an expensive flight. Completely automated. In infinite variations.