AI in concert – feat. Northern Lights
TASK:
To launch the first
smartphone with Dual AI, we wanted people to experience the
artificial intelligence instead of just communicating its technical features.
IDEA:
While all super-brains, from Stephen Hawking to Bill Gates, just talk about AI, we made the world listen to it – in a “World premiere next level” (Heute.at).
EXECUTION:
The Mate 20 Pro’s AI analyzed the Northern Lights and translated
the natural phenomenon into its own symphony, which it composed
after data models of the great Strauss, Vivaldi or Smetana. That
way we turned a cold piece of technology into a piece of music
that touched and wowed people everywhere. The result: Everyone
raved like never before about what a mobile can do – in a saturated market.
“Huawei smartphone translates Northern Lights into music with AI”
28th November. 2018
“Futuristic vision turned into reality”
“Huawei made the impossible possible”
“Incredible”
“Never-before-seen-or-heard”
“An experience for the senses”
The Mate 20 Pro’s camera captured the Northern Lights
The Mate 20 Pro’s AI analyzed the Northern Lights & learned to compose
AI Live Symphony: a masterpiece 2.0
